Guidelines for Measuring Trust in Organizations

by the Institute of Public Relations
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Isolating the Effects of Media-based PR on Sales: Optimization Through Marketing Mix Modeling

by Weiner (PRIME Research), Arnorsdottir (Ketchum), Lang (Ketchum Pleon), and Smith (University of Houston)]
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Principles for the Use of ROI, BCR & CEA Financial Metrics in a PR & Communication Department

by Fraser Likely (Likely Communication Strategies)
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Timing Retail Investor Communications

with Wave Theory by Ernest Martin (Virginia Commonwealth University)
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Guidelines for Measuring Relationships in Public Relations

by Hon (University of Florida) and Grunig (University of Florida)
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