Standards Compliance Statement for Agencies and Research Firms to Include in Research Reports

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All work performed for this project adheres to the voluntary public relations research and measurement standards published by the Coalition for Public Relations Research Standards, available at http://www.instituteforpr.org/researchstandards/ . The standards cover a number of areas, such as described below.  Complete text of each standard is published at the listed URLs.

Communications Lifecycle
http://www.instituteforpr.org/prrsc_document/communications_lifecycle/

Social Media Measurement
http://www.instituteforpr.org/prrsc_document/social_media_measurement/

Traditional Media Measurement
http://www.instituteforpr.org/prrsc_document/traditional_media_measurement/

Ethics
http://www.instituteforpr.org/topics/ethical-standards-and-guidelines-for-public-relations-research-and-measurement/

Return on Investment (ROI) and Related Metrics
http://www.instituteforpr.org/prrsc_document/return_on_investment_and_related_metrics/

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