Standards Compliance Statement for Agencies and Research Firms to Include in Research Reports

All work performed for this project adheres to the voluntary public relations research and measurement standards published by the Coalition for Public Relations Research Standards, available at . The standards cover a number of areas, such as described below.  Complete text of each standard is published at the listed URLs.

Communications Lifecycle

Social Media Measurement

Traditional Media Measurement


Return on Investment (ROI) and Related Metrics

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