I recently expressed my thoughts on what 2024 will bring for PR Measurement to the editors of PR News. Thought I would share those thoughts and add a few more. I incorporated my answers to PR News questions at the end of this post. Here’s a few things to keep in mind as you make your 2024 plans.
- Pickleball is more influential than the Wall Street Journal
- Crisis Communications Measurement will be come an industry in 2024
- Persuasion will happen more from people within our tribes than celebrity influencers.
- lots more in the full article