Measurement Resources

FIND THE INFO YOU WANT | GET THE GUIDANCE YOU NEED

Whether you’re a newbie to communications measurement or you have some experience you’d like to build on, you’ve come to the right place.

From free research, to thought-provoking blogs posts, books, helpful tutorials, and more, welcome to Paine Publishing’s Measurement Mall! Enjoy your scrolling and if you have any questions, use this special measurement education flowchart to guide you (or contact us directly).

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Academic Research Library
by Paine (KDPaine & Partners), Draper (Millward Brown Precis), and Jeffrey (VMS)

Measurement Guides/Ebooks

An Event Measurement Cheatsheet: Objectives, Metrics, Benchmarks, Tools, and Cost Estimates for Every Type of Experiential Marketing

Here is a handy table that helps you get organized for your next event or experiential marketing measurement program. For ten different types of programs, it provides examples of objectives,...

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Ragan Media and Measurement Conference 

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P World PR Agency Boot Camp 

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By: Timothy Coombs, Texas A&M University; Gaugarin Oliver, Founder, FullIntel; Katie Delahaye Paine, CEO, Paine Publishing, LLC International Public Relations Research Conference

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By: Timothy Coombs, Texas A&M University; Gaugarin Oliver, Founder, FullIntel; Katie Delahaye Paine, CEO, Paine Publishing, LLC International Public Relations Research  Conference

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How to measure the effectiveness of Corporate Social Advocacy, CSRand Purpose-driven programs PRSA International Conference

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Ragan Crisis Council

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Ragan Media and Measurement Virtual Conference

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By: Timothy Coombs, Texas A&M University; Gaugarin Oliver, Founder, FullIntel; Katie Delahaye Paine, CEO, Paine Publishing, LLC Imternational Public Relations Research Conference

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PR News Crisis & Measurement Conference

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PR News Measurement Conference

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