Measurement Resources

FIND THE INFO YOU WANT | GET THE GUIDANCE YOU NEED

Whether you’re a newbie to communications measurement or you have some experience you’d like to build on, you’ve come to the right place.

From free research, to thought-provoking blogs posts, books, helpful tutorials, and more, welcome to Paine Publishing’s Measurement Mall! Enjoy your scrolling and if you have any questions, use this special measurement education flowchart to guide you (or contact us directly).

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Academic Research Library

Does familiarity breed contempt or trust? A case study of a gas pipeline awareness campaign among school safety officers

by Centurion, Strategies, and Rawlins (Brigham Young University)

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Academic Research Library

Do You ‘Twust’ Me? Measuring the Impact of Social Media on Trust and Credibility

by Katie Paine (KDPaine & Partners)

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Academic Research Library

Guidelines for Measuring Relationships in Public Relations

by Hon (University of Florida) and Grunig (University of Florida)

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Academic Research Library

Timing Retail Investor Communications

with Wave Theory by Ernest Martin (Virginia Commonwealth University)

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Academic Research Library

What’s Wrong with PR…And How It Might be Fixed

by Dozier and Williams

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Academic Research Library

Tracking Social and Digital Media Use in Public Relations Practice: An Annual Longitudinal Analysis Study

by Wright (Boston University) and Hinson (University of Florida)

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Academic Research Library

The PR of Public Diplomacy and Nation Building/Branding

by Hayes

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Academic Research Library

The Impact of Perceived Authenticity and Employees’ Empowerment on Communicative Behavior

by Mazzei, Lee, Togna, and Kim

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Academic Research Library

Task Force Findings: Emerging Standards for Measuring Internal Communication

by Ewing, Smith, and Williams

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Academic Research Library

Social Media Theories for CSR Communications: A Tale of U.S. Companies

by Gomez (Universidad del Este), Borges (Universidad del Este), and Covert (University at Buffalo)

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Academic Research Library

Dissecting the Root of Vaccine Misinformation on Pinterest: Examining Anti-Vaccine Organizations’ Conflict Strategies and Risk Communication

by Guidry (VCU), Orr (VCU), Kim (UGA), Cacciatore (UGA), Jin (UGA), and Messner (VCU)

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Academic Research Library

Measuring the Effectiveness of Speakers Programs

by Eisenmann (Chandler Chicco Agency) and Paine (KDPaine & Partners)

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Academic Research Library

An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media

by Eisenmann (Chandler Chicco Companies), O’Neil (Texas Christian University), and Geddes (Geddes Analytics LLC)

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Academic Research Library

Toward an Understanding of How News Coverage and Advertising Impact Consumer Perceptions, Attitudes and Behavior

by Bruce Jeffries-Fox (InsightFarm)

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Academic Research Library

“You Are Now Free To Link PR and Sales” : Southwest Airlines and SEO-PR

by the Institute of Public Relations

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Academic Research Library

Guidelines for Measuring the Effectiveness of PR Programs and Activities

by the Institute of Public Relations

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Academic Research Library

Guidelines for Setting Measurable Public Relations Objectives: An Update

by Anderson (consultant), Hadley (Porter Novelli), Rockland (Ketchum), and Weiner (PRIME Research)

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Academic Research Library

Using Public Relations Research to Drive Business Results

by Paine (KDPaine & Partners), Draper (Millward Brown Precis), and Jeffrey (VMS)

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