Measurement Resources

FIND THE INFO YOU WANT | GET THE GUIDANCE YOU NEED

Whether you’re a newbie to communications measurement or you have some experience you’d like to build on, you’ve come to the right place.

From free research, to thought-provoking blogs posts, books, helpful tutorials, and more, welcome to Paine Publishing’s Measurement Mall! Enjoy your scrolling and if you have any questions, use this special measurement education flowchart to guide you (or contact us directly).

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Academic Research Library
by Centurion, Strategies, and Rawlins (Brigham Young University)

Academic Research Library
by Katie Paine (KDPaine & Partners)

Academic Research Library
by Hon (University of Florida) and Grunig (University of Florida)

Academic Research Library
with Wave Theory by Ernest Martin (Virginia Commonwealth University)

Academic Research Library
by Dozier and Williams

Academic Research Library
by Wright (Boston University) and Hinson (University of Florida)

Academic Research Library
by Ewing, Smith, and Williams

Academic Research Library
by Gomez (Universidad del Este), Borges (Universidad del Este), and Covert (University at Buffalo)

Academic Research Library
by Guidry (VCU), Orr (VCU), Kim (UGA), Cacciatore (UGA), Jin (UGA), and Messner (VCU)

Academic Research Library
by Eisenmann (Chandler Chicco Agency) and Paine (KDPaine & Partners)

Academic Research Library
by Eisenmann (Chandler Chicco Companies), O’Neil (Texas Christian University), and Geddes (Geddes Analytics LLC)

Academic Research Library
by the Institute of Public Relations

Academic Research Library
by the Institute of Public Relations

Academic Research Library
by Anderson (consultant), Hadley (Porter Novelli), Rockland (Ketchum), and Weiner (PRIME Research)

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