Measurement Resources

FIND THE INFO YOU WANT | GET THE GUIDANCE YOU NEED

Whether you’re a newbie to communications measurement or you have some experience you’d like to build on, you’ve come to the right place.

From free research, to thought-provoking blogs posts, books, helpful tutorials, and more, welcome to Paine Publishing’s Measurement Mall! Enjoy your scrolling and if you have any questions, use this special measurement education flowchart to guide you (or contact us directly).

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Academic Research Library

Exploring the Moderating Role of Crisis News Framing in Government-Public Relationships

by Kim and Lim

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Academic Research Library

Does the Social Media Engagement Era Render the 2-Way Symmetrical Communication Model as More Relevant Than Ever?

by Wakefield and Wilson

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Academic Research Library

CSR as an Internal Relationship Management Strategy: Linking CSR, Organization-Employee Relationships, and Employee Behavioral Outcomes

by Chen, Hong, and Occa (University of Miami)

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Academic Research Library

Crisis History Tellers Matter

by Eaddy and Jin

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Academic Research Library

Control Mutuality, Social Media, and Organization-Public Relationships: A Study of Local Animal Welfare Organizations’ Donors

by Sisson

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Academic Research Library

Consumer Reactions to Association-Based Crisis Response Strategies

by Tao

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Academic Research Library

A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content, Organizations, and Media Evaluations

by Wu, Huang, Li, Bortree, Yang, Xiao, and Wang (Penn State University)

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Academic Research Library

A Systematic Review of 40 Years of Public Relations Evaluation and Measurement Research: Looking into the Past, the Present, and the Future

by Sophia Volk (University of Leipzig)

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Academic Research Library

Prioritizing Stakeholders for Public Relations

by Brad Rawlins (Brigham Young University)

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Academic Research Library

Measuring the Transparency of Environmental Sustainability Reporting Through Websites of Fortune 50 Corporations

by Rawlins (Brigham Young University), Paine (KDPaine & Partners), and Kowalski (KDPaine & Partners)

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Academic Research Library

Is that all there is? A literature review and potential approach to measuring influence in social media

by Sean Williams (Kent State University)

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Academic Research Library

Designing and Implementing Your Communications Dashboard: Lessons Learned

by Katie Delahaye Paine (KDPaine & Partners)

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Academic Research Library

Principles for the Use of ROI, BCR & CEA Financial Metrics in a PR & Communication Department

by Fraser Likely (Likely Communication Strategies)

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Academic Research Library

Impact of a Brand Crisis on Nation Branding: An Analysis of Tweets about VW’s Emissions Crisis

by Whytas and Burns (University of South Florida)

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Academic Research Library

Isolating the Effects of Media-based PR on Sales: Optimization Through Marketing Mix Modeling

by Weiner (PRIME Research), Arnorsdottir (Ketchum), Lang (Ketchum Pleon), and Smith (University of Houston)]

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Academic Research Library

Do You ‘Twust’ Me? Measuring the Impact of Social Media on Trust and Credibility

by Katie Paine (KDPaine & Partners)

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Academic Research Library

Guidelines for Measuring Relationships in Public Relations

by Hon (University of Florida) and Grunig (University of Florida)

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Academic Research Library

Timing Retail Investor Communications

with Wave Theory by Ernest Martin (Virginia Commonwealth University)

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