Measurement Resources

FIND THE INFO YOU WANT | GET THE GUIDANCE YOU NEED

Whether you’re a newbie to communications measurement or you have some experience you’d like to build on, you’ve come to the right place.

From free research, to thought-provoking blogs posts, books, helpful tutorials, and more, welcome to Paine Publishing’s Measurement Mall! Enjoy your scrolling and if you have any questions, use this special measurement education flowchart to guide you (or contact us directly).

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Academic Research Library
by Brad Rawlins (Brigham Young University)

Academic Research Library
by Rawlins (Brigham Young University), Paine (KDPaine & Partners), and Kowalski (KDPaine & Partners)

Academic Research Library
by Katie Delahaye Paine (KDPaine & Partners)

Academic Research Library
by Fraser Likely (Likely Communication Strategies)

Academic Research Library
by Whytas and Burns (University of South Florida)

Academic Research Library
by Weiner (PRIME Research), Arnorsdottir (Ketchum), Lang (Ketchum Pleon), and Smith (University of Houston)]

Academic Research Library
by O’Neil and Eisenmann

Academic Research Library
by the Institute of Public Relations

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