Measurement Resources

FIND THE INFO YOU WANT | GET THE GUIDANCE YOU NEED

Whether you’re a newbie to communications measurement or you have some experience you’d like to build on, you’ve come to the right place.

From free research, to thought-provoking blogs posts, books, helpful tutorials, and more, welcome to Paine Publishing’s Measurement Mall! Enjoy your scrolling and if you have any questions, use this special measurement education flowchart to guide you (or contact us directly).

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Podcasts

Is Improving Measurement One of Your New Year’s Resolutions?

by Sharon McIntosh and Sharon Phillips for the “FIR” Podcast

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Podcasts

Social Media Measurement

by Stella Bayles for the “PR Resolution” Podcast

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Podcasts

Goodbye Funnel. Hello FlyWheel

by Shel Holtz for the “FIR” Podcast

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Podcasts

PR Measuresment 101

by Robert Johnson for the “Flack Pack” Podcast

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Academic Research Library

Who Shall Speak in a Crisis? The Role of Spokesperson Nationality

by Ruppell, Einwiller, Laufer, and Garrett

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Academic Research Library

Twibel Litigation: How U.S. and U.K. Social Media Defamation Laws Affect PR Practice

by Myers

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Academic Research Library

Transparency in Social Media Crises Responses: The Case for Translucency

by Moore (LSU), Pritchard (University of Oklahoma), and Climek (LSU)

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Academic Research Library

The Post-Blackfish World: An Analysis of SeaWorld’s Strategic Communications Efforts

by Rasmussen and Fisher

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Academic Research Library

The Impacts of Two-way Communication in Crisis Response [Study in Progress]

by Oshita and Yuan

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Academic Research Library

The Communication Value Circle: Introducing a Multi-Disciplinary Framework for Aligning Communication with Corporate Strategy

by Zerfass and Viertmann

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Academic Research Library

Reputational Interdependence and PR Strategies in a Spillover Crisis

by Veil, Dillingham, and Sloan

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Academic Research Library

Private Brands via Private Spheres: How a Generic Brand was Repositioned as the “It Item” in the Blogging Community

by Choi and Oh (William Paterson University)

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Academic Research Library

Placing Native Ads on Social Media: Examining the Relationship between Social Media Characteristics and Effectiveness of Native Advertising

by Wang and Huang (Penn State University)

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Academic Research Library

Millennial Engagement in Online Activism: Theoretical and Practical Implications for PR

by Dookhoo and Dodd

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Academic Research Library

Measuring the Value of PR? An International Investigation at How Practitioners View the Challenge and Solutions

by Cacciatore, Meng, and Berger

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Academic Research Library

How Changing Media Formats Impact Credibility and Drive Consumer Action

by O’Neil and Eisenmann

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Academic Research Library

Guidelines for Measuring Trust in Organizations

by the Institute of Public Relations

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Academic Research Library

From Power to Punishment: A Moderation Analysis of Online Complaining Behaviors

by Zongchao Cathy Li

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