Measurement Resources

FIND THE INFO YOU WANT | GET THE GUIDANCE YOU NEED

Whether you’re a newbie to communications measurement or you have some experience you’d like to build on, you’ve come to the right place.

From free research, to thought-provoking blogs posts, books, helpful tutorials, and more, welcome to Paine Publishing’s Measurement Mall! Enjoy your scrolling and if you have any questions, use this special measurement education flowchart to guide you (or contact us directly).

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Reference Materials

Offer: 26 Common Problems PR Pros Face and the Vendors Who Can Solve Them

Learn how to pick the perfect vendor to solve the problems you have

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Reference Materials

The Valid Metrics Framework

A framework for designing a standards-compliant measurement program.

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Reference Materials

The Melbourne Mandate

A call to action for new areas of value in public relations, social media, and communications management.

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Reference Materials

The Conclave on Social Media Measurement’s Standards

A cross-industry effort to simplify and unify the measurement of social media.

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Reference Materials

The Coalition’s Standards

Standards for traditional media measurement set by an alliance between CPRF, Global Alliance, IPR, AMEC, and PRSA.

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Reference Materials

Standard Measurement Codebook

If you are setting up a measurement program and need to establish standard coding terminology, you’ll want this codebook.

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Reference Materials

Influencer Handbook

Prepared by WOMMA about the Who, What, When, Where, How, and Why of Influencer Marketing.

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Reference Materials

Sources & Methods Transparency Template

Use this blank template when you start a new measurement project.

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Reference Materials

Dictionary of PR Measurement & Research: 3rd edition

All the terms and definitions you’ll need to understand measurement.

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Reference Materials

Best Practices and Standards-Compliant Measurement Checklist

A checklist to use alongside any campaign or program you plan to measure.

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Reference Materials

Standards Compliance Statement for Agencies and Research Firms to Include in Research Reports

All work performed for this project adheres to the voluntary public relations research and measurement standards published by the Coalition for Public Relations Research Standards, available at http://www.instituteforpr.org/researchstandards/ . The...

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Reference Materials

The Barcelona Principles

The document that started the measurement standards movement.

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Reference Materials

Katie Paine’s 6-Step System for Perfect Measurement

Step 1: Define the goal (i.e. what business problem are you solving?) Sit down with your boss, your boss’ boss, your board, or whoever holds the budgetary sword of Damocles...

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Reference Materials

The 4 Quadrants of Commonly Used Metrics

From dumb to intelligent, easy to difficult, and places in-between, what kind of metrics are you using? Are you measuring in a way that’s best for you and your organization?

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Podcasts

Is Improving Measurement One of Your New Year’s Resolutions?

by Sharon McIntosh and Sharon Phillips for the “FIR” Podcast

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Podcasts

Social Media Measurement

by Stella Bayles for the “PR Resolution” Podcast

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Podcasts

Goodbye Funnel. Hello FlyWheel

by Shel Holtz for the “FIR” Podcast

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Podcasts

PR Measuresment 101

by Robert Johnson for the “Flack Pack” Podcast

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