Welcome
We’ve gathered all of our “how to” resources in one spot, so it’s easy (and fast) to learn what you want to know.
“How To” Videos
Get your headphones ready because Katie Paine provides narration AND on-screen examples:
- How to set up a Media Quality Score
- How To Create Pivot Tables
- How To Do Correlations in Excel
- How To Set Up Goal Conversions in Google Analytics
- How To Use Conditional Formatting in Excel
“How To” Articles
Some of these “how to” articles are free and some of them require a paid subscription to The Measurement Advisor. If you’re already a paid subscriber to The Measurement Advisor, then simply log in here to read the full article(s). If you aren’t a paid subscriber, then sign up today because after you try a free 30-day trial it’s just $9.99 to continue having complete access to ALL articles!
- How To Prepare for, Respond to, and Measure a Crisis
- How To Avoid a Crisis by Measuring Your Community Relationships
General Topics
- Katie Paine’s 6-Step System for Perfect Measurement
- How To Show Your Contribution to the Bottom Line
- How To Ensure High-Quality Data
- How To Create a Budget Your Boss Will Love: 5 Steps
- How To Budget For (and Choose) a Media Measurement Company
- How To Measure Faster and for Less Money: Look at Key Influencers First
- How To Write a Fabulous Media Measurement Report in 4 Hour or Less
- How To Get the Best from Your Measurement Sherpa
- The Power of Pecking Orders: How To Use Rankings to Improve Your Programs
- Recipe for a Communications Dashboard: How To Stir the Pot, Cook Some Numbers, and Serve Up Success
Metrics
- How To Spurn the Siren Call of the AVE Succubus
- How To Break Up With Impressions: 4 Steps To Start Measuring What’s Really Valuable
- How To Determine the Value of Your Communications: 8 Alternatives to ROI
- How To Define Your Kick Butt Index
Public Affairs
PR & Social Media
- How To Use Measurement to Improve Your Public Relations Strategy
- How To Design a Social Media Measurement System in 6 Steps
- How To Pick the Best Social Media Measurement System
- Facebook Reactions: How To Measure Them
- How to Develop a Custom Index to Measure Your Social Media Engagement
Relationships
“How To” Presentations
View copies of the slides Katie Paine has presented about mastering different components of communications measurement.
