Happy October to you! Here’s a new round of “Got 5 Minutes? Here are 5 Links to Check Out” :
1) “7 Internal Email Benchmarks on Every Communicator’s Mind” by Bananatag
An infographic that offers a plethora of data-backed ideas to help you track email. Read More
Why you should read it: Bananatag really did their homework…they analyzed 26+ million interactions with internal emails.
2 ) “The Online Video View: We Can Count It, but Can We Count on It?” by John Herrman and Mike Isaac
An article that attempts to answer the question of “which numbers are truly reliable?” Read More
Why you should read it: It’s a testament to how difficult it is to compare video views among platforms (and industries).
3) “4 Roles Every Marketing Organization Needs Now” by Adele Sweetwood
An article that discusses “marketers today” and the roles that need to be covered. Read More
Why you should read it: It might help you understand changes you see now or changes that will occur.
4) “Press Releases Don’t Work” by SHIFT Communications
An article about why press releases may be a waste of your time and resources. Read More
Why you should read it: If you still issue press releases, then this article provides plenty of food for thought.
5) “New Study Looks at What Makes People Unfollow Brands on Social” by Andrew Hutchinson
An article that covers the annoying actions and the proper actions to take when interacting with consumers on social media. Read More
Why you should read it: It might inspire you to break certain habits and/or try new approaches.
If you are interested in perusing the other rounds of links we handpicked for you then here you go: