August 5

Happy August to you! Here’s a new round of “Got 5 Minutes? Here are 5 Links to Check Out” :

1) “How the Pros Track Conversions and ROI With These Content Marketing Metrics” by Aaron Agius
An article about which numbers you should keep an eye on when evaluating your content. Read More.
Why you should read it: It contains superb advice on how to measure content marketing.

2) “Make the Most of Your Audience Data” by Becky Peterson
An article about how to use audience data to make better marketing decisions. Read More.
Why you should read it: The author knows her stuff. (She’s director of customer analytics and insights for the Harvard Business Review Group.)

3) “Does That Emoji Mean What You Think it Means? New Research Looks at Emoji Misinterpretation” by Andrew Hutchinson
An article that focuses on emojis and how they may or may not communicate what you intend. Read More.
Why you should read it: It brings to light the importance of interpretation when sending/receiving a message.

4) “POTUS’ Arrival to Facebook Messenger Signals a New Era of Audience Listening” by Sophie Maerowitz
An article about the benefits the White House has gained from using Facebook’s Messenger bot. Read More.
Why you should read it: Since the White House is the first government account to make use of Facebook’s Messenger bot, the implications are fascinating to consider.

5) “How Mobile is Changing the Role of Marketing Research” by David Krajicek
An article that warns against “treat[ing] mobile as just another platform, ignoring its inherent intimacy, immediacy and versatility.” Read More.
Why you should read it: So you don’t make the mistakes the article warns about.

What about the other rounds of links we handpicked for you? Here you go:

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