I’m not sure if it’s the stay at home orders , or the rising importance of metrics and data in the communications decision-making process, but more and more people have been asking me about how to learn more about measurement. On the PRSA forums yesterday, the question came up and there were a ton of responses and referrals.
We decided to assemble the answers along with some research of our own into a table that people can use to help them decide what the best solution for thier schedule and needs might be. I’ll be continuing to update it so if I’m missing a great course that you know about please get in touch!
Here you go.
|Organiation||Name||Description||Length||Total hours||Instructors||Member or Early Bird Rate||Non member cost||Non-Member Cost per hour of instruction2||Website|
|PRSA||PRSA Measurement & Analytics Certificate Program||Using Research Before Developing Communication Plans, Evaluating the Success of Messaging/Campaigns, Evaluating the Success of Channels, Connecting Communication Measures to Business Results, In-Depth Measures for Specific Channels, Best Practices for Research Methodology||6 weeks (one 90-minute session per week)||9||Angela Sinikas||1295||1795||199||https://apps.prsa.org/Learning/Calendar/display/12248/2020_Measurement_and_Analytics_Certificate_Program#.XvxoVOd7n3l|
|Paine Publishing||PP Measurement Base Camp||Learn how to master Pivot Tables,Calculate Conversions, use SEO to measure PR, create and field surveys, design dashboards||6 weeks (one 90-minute session per week)||9||Katie Paine & 4 subject-matter experts||350||400||44||http://katiep7.sg-host.com/measurement-base-camp-may2020/|
|AMEC||A guide to your studies with AMECInternational Certificate inMeasurement and Evaluation||Background and best practice|
Evaluation and objective setting
Research methods primer
An introduction to statistics
Traditional media evaluation
Evaluating social media
Internal communications measurement and metrics
AMEC’s Integrated Evaluation Framework
|10 weeks||40||Paul Noble, PR Academy||1033||1215||30||https://amecorg.com/wp-content/uploads/2020/05/AMEC-Course-handbook-October-2020.pdf|
|Ragan||Business Fluency Boot Camp for Communicators||Develop the business skills communicators need to succeed in the new normal||1 Day||3||Lawrence J. Parnell, Karen Vahouny, Matt Ragas||449||549||183||https://www.ragan.com/store/business-fluency-boot-camp-for-communicators/|
|PA Media||PR Strategy, Measurement and Evaluation||2 days||6||Andy Drinkwater||445||445||74||https://pa.media/training/pr-communications/pr-strategy-measurement-evaluation/|
|PRCA||PRCA||3 hours||3||Mike Daniels MPRCA||200||225||75||https://www.prca.org.uk/event/3602|
|Quantum PR Measurement||Quantum PR Measurement||2.5||2.5||Jesper Andersen||NA||NA||NA||https://quantumprmeasurement.com/measurement-training/|