I’m not sure if it’s the stay at home orders , or the rising importance of metrics and data in the communications decision-making process, but more and more people have been asking me about how to learn more about measurement. On the PRSA forums yesterday, the question came up and there were a ton of responses and referrals.
We decided to assemble the answers along with some research of our own into a table that people can use to help them decide what the best solution for thier schedule and needs might be. I’ll be continuing to update it so if I’m missing a great course that you know about please get in touch!
Here you go.
| Organiation | Name | Description | Length | Total hours | Instructors | Member or Early Bird Rate | Non member cost | Non-Member Cost per hour of instruction2 | Website |
|---|---|---|---|---|---|---|---|---|---|
| PRSA | PRSA Measurement & Analytics Certificate Program | Using Research Before Developing Communication Plans, Evaluating the Success of Messaging/Campaigns, Evaluating the Success of Channels, Connecting Communication Measures to Business Results, In-Depth Measures for Specific Channels, Best Practices for Research Methodology | 6 weeks (one 90-minute session per week) | 9 | Angela Sinikas | 1295 | 1795 | 199 | https://apps.prsa.org/Learning/Calendar/display/12248/2020_Measurement_and_Analytics_Certificate_Program#.XvxoVOd7n3l |
| Paine Publishing | PP Measurement Base Camp | Learn how to master Pivot Tables,Calculate Conversions, use SEO to measure PR, create and field surveys, design dashboards | 6 weeks (one 90-minute session per week) | 9 | Katie Paine & 4 subject-matter experts | 350 | 400 | 44 | http://katiep7.sg-host.com/measurement-base-camp-may2020/ |
| AMEC | A guide to your studies with AMECInternational Certificate inMeasurement and Evaluation | Background and best practice Evaluation and objective setting Research methods primer An introduction to statistics Traditional media evaluation Evaluating social media Internal communications measurement and metrics AMEC’s Integrated Evaluation Framework | 10 weeks | 40 | Paul Noble, PR Academy | 1033 | 1215 | 30 | https://amecorg.com/wp-content/uploads/2020/05/AMEC-Course-handbook-October-2020.pdf |
| Ragan | Business Fluency Boot Camp for Communicators | Develop the business skills communicators need to succeed in the new normal | 1 Day | 3 | Lawrence J. Parnell, Karen Vahouny, Matt Ragas | 449 | 549 | 183 | https://www.ragan.com/store/business-fluency-boot-camp-for-communicators/ |
| PA Media | PR Strategy, Measurement and Evaluation | 2 days | 6 | Andy Drinkwater | 445 | 445 | 74 | https://pa.media/training/pr-communications/pr-strategy-measurement-evaluation/ | |
| PRCA | PRCA | 3 hours | 3 | Mike Daniels MPRCA | 200 | 225 | 75 | https://www.prca.org.uk/event/3602 | |
| Quantum PR Measurement | Quantum PR Measurement | 2.5 | 2.5 | Jesper Andersen | NA | NA | NA | https://quantumprmeasurement.com/measurement-training/ |
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