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PRSA Maryland Chapter Conference
June 8, 2017 @ 8:00 AM - 4:30 PM
Join me at PRSA Maryland’s Annual Conference at Loyola University where I’ll be talking about Measuring the Information Revolution.
What are the latest trends in news dissemination and consumption – and how are those tendencies impacting the way media relations professionals must demonstrate the value of their work? Pew Research Center’s Associate Director Jesse Holcomb is an expert on the information revolution, including its impact on journalism and the public. Katie Paine is the public relations industry’s “queen of measurement.” Together, they will address how the media landscape is changing and how PR professionals must respond with modern approaches to measurement.