PR News’ Measurement Workshop

Katie Paine will be speaking during the session called “Measurement Dashboards That Communicate the Business Value of Your Communications Programs”

Session description:

Our measurement experts will show you how to select key performance indicators for your communications programs and shape your measurement presentations to provide the information that will inform organization leaders, anticipate many of their questions and guarantee your communications budget.

You’ll learn how to use measurement dashboards to:

• Show what is happening with your communications programs
• Assess the impact of your communications programs on your brand
• Spot opportunities and amplify successes
• Inform business decisions
• Demonstrate your contribution to your business
• Tell your story and manage expectations from senior leaders
• Frame PR results in terms of brand, digital and conversion impact
• Write a report that will impress senior leaders
• Use Excel pivot tables to dive deep in data analysis