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PR News Measurement Conference: Measurement Dashboards That Communicate PR’s Business Value
April 21, 2017 @ 8:30 AM - 9:30 AM
Measurement Dashboards That Communicate PR’s Business Value
Our measurement experts will show you how to select KPIs for your PR programs and shape your measurement presentations to provide the information that will inform company leaders, anticipate many of their questions and guarantee your communications budget.
You’re learn how to use measurement dashboards to:
- Show what is happening with your communications programs
- Assess the impact of your communications programs on your brand
- Ensure you are on track with your PR programs and are maintaining your intended focus
- Identify and correct trends
- Spot opportunities and amplify successes
- Inform business decisions
- Demonstrate your contribution to your business
- Tell your story and manage expectations from senior leaders and clients
BONUS CHECKLIST: 6 Steps to Dashboard Success
Katie PaineCEOPaine Publishing