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PR Trends Boot Camp
May 28, 2020 - May 29, 2020
The latest PWorld Boot Camp will focus on the latest trends and challenges in today’s fast changing world of PR and communications.
Join me in Ottawa from 28 for my Peer-toPeer Measurement Work Group
You can huddle with your peers to solve some key challenges in the areas of data, measurement and analytics trends. In this workshop, attendees will be grouped by organizational type to work through how to measure the effectiveness of messaging to a target audience, helping to define the key KPI that ties to your organization’s bottom line. You’ll be sure to leave this workshop armed with ways of measuring the persuasiveness of your efforts and how they contribute to your organization’s success.