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Measuring and Optimizing Internal Communications at the PR News Proving PR Performance Conference

October 4, 2023 @ 8:00 am - 5:00 pm

Once a year, top brand and agency experts—including McDonald’s, H/Advisors and American Heart Association—share measurement trends, case studies and best practices. I’ll be speaking on:

Measuring and Optimizing Internal Communications

This conference will also cover:

  • Emerging PR campaign metrics you need to start using now
  • New AI platforms and how to lean on them in 2024
  • Linking Impact Strategy with Meaningful Metrics
  • How to apply data insights to safeguard your brand’s reputation
  • Creating a “real-time data” measurement blueprint
  • Measuring and optimizing internal communications
  • Creating a measurement cultur


October 4, 2023
8:00 am - 5:00 pm
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