Once a year, top brand and agency experts—including McDonald’s, H/Advisors and American Heart Association—share measurement trends, case studies and best practices. I’ll be speaking on:

Measuring and Optimizing Internal Communications

This conference will also cover:

• Emerging PR campaign metrics you need to start using now
• New AI platforms and how to lean on them in 2024
• Linking Impact Strategy with Meaningful Metrics
• How to apply data insights to safeguard your brand’s reputation
• Creating a “real-time data” measurement blueprint
• Measuring and optimizing internal communications
• Creating a measurement cultur