Maine Public Relations Council Annual Conference

Stop Doing Stupid Stuff:
How to Use PR Measurement to Achieve Powerful Results
Katie Delahaye Paine | Senior Measurement Consultant, Paine Publishing

With tight budgets and a growing proliferation of tools and techniques to get messages out there, PR pros are increasingly faced with tough decisions on where to put their resources. Only by figuring out what really matters, and then developing specific metrics to measure the programs, can the right choices be made.

While many people may perceive measurement as a boring, dry topic, Katie consistently leaves her audiences not just informed but entertained. Her talks are a balance of storytelling (including case studies) and practical how-to advice, so attendees can confidently put good measurement programs into practice right away.