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Measurement Base Camp Summer 2023
July 11 @ 12:00 pm - August 29 @ 1:30 pm
What sounds great in a lecture hall can end up being a complex situation when one is faced with a limited budget, no staff, and competing priorities. To help individuals prepare and manage these hurdles and more, Paine Publishing offers Measurement Base Camp—an intensive online course that covers all things measurement.
What does Measurement Base Camp offer?
The course is devoted entirely to ensuring that attendees leave knowing everything they need to know to effectively measure, evaluate and report on their communications results. Attendees will learn how to:
- Define measurable goals and objectives
- Analyze data using Excel Pivot Tables
- Use measurement to help solve a crisis
- Learn how to use Google Analytics 4 (GA4) to show your contribution to the bottom line.
- Incorporate SEO into your measurement program
- Design the perfect survey to measure trust, reputation and engagement
- Show the connection between media outreach and customer action
- Define bespoke metrics that reflect one’s contribution to the bottom line
- Implement an Internal Communications Measurement program to evaluate communications’ impact on employee engagement
- Design an integrated measurement dashboard that brings internal and external, digital and traditional media, events and social outreach into a single source of truth.
- Select the best possible measurement tool for your specific metrics.
- Write a report that will make one’s leadership team swoon
- …and much, much more!