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Advanced Social Media Measurement: How to Show ROI and ROE with the Latest KPIs — Ragan Virtual Speech

June 22, 2017 @ 12:00 PM - 1:00 PM


What are the latest tools and techniques used to measure the effectiveness of social media programs? What KPIs should you be tracking? How can you design a social media program that moves the needle? You’ll explore these issues and other opportunities with a panel of digital measurement experts who will show you how to define bottom-line objectives from the start and how to analyze the results of any online program or initiative. In addition to practical checklists, timely tips, new metrics and a clear method for measuring your next social media campaign, you’ll learn:


You will learn:

  • What CMOs see as most important in social media—from engagement metrics to clickthroughs and lead generation
  • Integration strategies: How to incorporate social media measurement into traditional measurement programs—and across the organization
  • Social media measurement matrix: How to set realistic goals for social media campaigns—and how to tie the results back to company business objectives
  • All about social media dashboards and tools—from essential hardware and software to key KPIs
  • New Metrics and KPIs: The latest ways to measure the effectiveness and ROI of your PR efforts—and prove the value to top management
  • What’s next: New trends and tools influencing measurement best practices—including the latest developments in mobile measuremen


June 22, 2017
12:00 PM - 1:00 PM


Ragan Communications