Advanced Social Media Measurement: How to Show ROI and ROE with the Latest KPIs — Ragan Virtual Speech

What are the latest tools and techniques used to measure the effectiveness of social media programs? What KPIs should you be tracking? How can you design a social media program that moves the needle? You’ll explore these issues and other opportunities with a panel of digital measurement experts who will show you how to define bottom-line objectives from the start and how to analyze the results of any online program or initiative. In addition to practical checklists, timely tips, new metrics and a clear method for measuring your next social media campaign, you’ll learn:

You will learn:

• What CMOs see as most important in social media—from engagement metrics to clickthroughs and lead generation
• Integration strategies: How to incorporate social media measurement into traditional measurement programs—and across the organization
• Social media measurement matrix: How to set realistic goals for social media campaigns—and how to tie the results back to company business objectives
• All about social media dashboards and tools—from essential hardware and software to key KPIs
• New Metrics and KPIs: The latest ways to measure the effectiveness and ROI of your PR efforts—and prove the value to top management
• What’s next: New trends and tools influencing measurement best practices—including the latest developments in mobile measuremen