If you’re tired of being asked to “show the ROI” of PR, you need to join us for our GA4 Course for communications professionals. For years, digital marketers have used Google Analytics to showcase the ROI of their campaigns, while earned media was the undervalued, underfunded and unmeasurable stepsister to marketing. But Google Analytics 4 (GA4) has changed all that. GA4 is designed to demonstrate the impact of any type of program, be it earned, owned or paid. With AI-powered insights, the new Google Analytics empowers you to optimize your strategies and drive tangible results. Which is why we created this course to help communications professionals unlock the potential of GA4 and show the value of PR and earned media. The course is offered in four lessons that will walk you through how to set up GA4, how to customize it to show the value of your specific programs, and how to take advantage of AI to find insights in your data. Below you will find four lessons that are included in the purchase of this course. Clicking each lesson will give you an expanded description.
What’s in it for me?
By the end of this course, you will know how to:
- Establish a direct link between your earned media (social or traditional) and tangible results.
- Create custom attribution models to demonstrate your value to senior leadership.
- Show monetary contribution to marketing & sales efforts
- Accurately reflect PR’s contribution to desired impact
- Quickly get insights into how to improve your program
- Tag all your PR and Comms content to accurately evaluate individual campaign performance.
- Translate your existing metrics into GA4’s events and goals framework.
- Harness the power of GA4’s AI-driven insights to enhance your reporting.
- Tailor GA4 to suit the specific needs of your business or industry.
Who should attend?
Anyone who needs to prove the value of earned media, social media, or communications programs.