Katie brings three decades of expertise with a wide variety of organization to every measurement consulting project. Whether you need create a measurement dashboard, develop more relevant KPIs, integrate the metrics for a wide array of communications activities, audit existing data or find a vendor that can provide the metrics you need, Katie can help.
While many people perceive measurement as a boring, dry topic, Katie uses her combination of experience, storytelling and humor to ensure your audiences are not just informed but entertained. Her goal is to ensure that your attendees will always leave with enough hands-on advice to start to improve their measurement programs as soon as they get back to their offices. She consistently gets great reviews and has been recognized by both IABC and PRSA as a Gold-Level Speaker.