I’ve Been Too Optimistic: 10 Gloomy Truths About PR Measurement in 2026 (But your next influencer could be a puppy..)
Despite rapid growth in AI tools, new platforms, and more data than ever, most communications teams still cannot credibly demonstrate impact, ROI, or influence. The core problems—misaligned metrics, lack of business context, overreliance on vanity numbers, and underuse of existing tools—remain unresolved. Based on three decades of forecasting and client work, here are 10 pessimistic but realistic predictions about where PR measurement is headed in 2026.
