Ten Great Reads on Measuring Influence

Here’s how to influence your knowledge about influence: everything you need to know in 10 good reads…

1. 1. MarketHub on the difference between influencer marketing and word of mouth.
   2. The Word of Mouth Marketing Association on the financial impact of word of mouth marketing.
   3. From Hootsuite, a template for developing influencer marketing strategy.
   4. Webbiquity’s B2B Marketing Blog on the 28 best influencer marketing tools.
   5. Great discussion on what is influence, by Dan Laskin at Northwestern.
   6. On influence measurement methodologies, for the academic sort, from Josephine Tsui and Brian Lucas.
   7. McKinsey&Company’s research on measuring word of mouth.
   8. Round up paper on the state of the influencer marketing industry, from Linqia, “a leader in performance content marketing technology.”
   9. Brian Solis wrote a wonderful e-book for Traackr: The Future of Influencer Marketing.
   10. From Insightpool, a great simple explanation of the difference between paid and earned influence.

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