The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor, in which we review the presentations at the recent Summit on the Future of Communications Measurement. As …
Attribution is the most frequent subject of questions I get from conference attendees, academics, and PR people. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. We …
8 Hard Truths about Attribution that We Learned at the Summit Read More »
We knew Kyiv-based MacPaw was really into measurement when they (a) signed up last year for Paine Publishing’s Measurement Summit on the Future of Measurement and then (b) followed up by sending two people to …
Eugene Kalnyk and the PR Team at MacPaw are the Measurement Mavens of the Month Read More »
This is the story that Eugene Kalnyk, PR Specialist at MacPaw, based in Kyiv, Ukraine, told to attendees at the 2022 Summit on the Future of Communications Measurement. And, yes (I know you are wondering), …
When Mia Carbonell, global head of external communications and senior vice president at Publicis Sapient, agreed to speak at this year’s Summit on the Future of Communications Measurement, she was very specific about her availability …
Unbranding: The Ultimate in Branding Understatement Read More »
Gaetan Akinrolabu from Mirati Therapeutics and Rachel Forrest from Southwest Airlines spoke at the recent Summit on the Future of Communications Measurement. They have both recently gone through the process of integrating the vast amounts …
Southwest and Mirati: 10 Lessons on Building an Integrated Measurement Dashboard Read More »
Hear that crunching sound? It’s me, eating my words. In 2018, in this publication, I declared myself an AI skeptic through and through. At the 2019 Summit on the Future of Communications Measurement, I again …
This year’s Summit theme is Attribution, Technology, and the Future of Communications Measurement. On October 6th -7th, 2022, Paine Publishing will once bring together some of the world’s most respected communications professionals for several days …
Coming Soon: The 2022 Summit on the Future of Communications Measurement Read More »
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Vendors love to throw around fancy lingo in their branding and marketing. And we can forgive them some of their enthusiasm, after all they’ve got NEW! and IMPROVED! products to sell. We provide our No …
Eve Stevens, senior manager at Microsoft, is one of those folks who has been on the leading edge of measurement for a long time. (For so long, in fact, that I’d assumed we’d named her …
