Sorry boss, I never got the Memo. How to know if you are reaching those “unreachables”
How to measure your impact on hard to reach employees
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Need social media benchmarks? Start with a social media audit
As more and more organizations understand the power and value of social media, they’re increasingly looking for benchmarks and metrics to guide their decisions. In response to this need, Paine Publishing, LLC today announced a
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Carol Cone and Cone Communications Are the Measurement Mavens of the Month
For three decades, Carol Cone, founder of Cone Communications, has been a champion of cause marketing. She convinced Avon to sponsor breast cancer research long before it became the thing to do one month a
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Evaluating Your CSR? Here Are Activity Measures and Outcome Metrics You Need to Use
Interested in how to measure CSR? See this page for a guide to our coverage. Back in 1999, in the early days of Social Venture Network (SVN), I was the “measurement” contributor to a distinguished
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Measurement Menaces of the Year: Facebook and Twitter
Facebook and Twitter are our Measurement Menaces of the Year for 2017. Between the two of them they have done almost as much damage to the measurement world (never mind what they’ve done to the world
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10 Quick Repairs for Your Broken Social Media Metrics
Analyzing a typical social media measurement report is usually a real slog, requiring a magnifying glass and a full bottle of wine. One client of mine recently sent me a “typical” quarterly social and digital
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6 New Ideas About Social Media That I Learned at IPRRC 2017
The International Public Relations Research Conference (IPRRC) has been the place for intriguing and fascinating new social media research since Mark Zuckerberg was in college. This year was no different: IPRRC presenters studied social media’s
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Meet Some of the Best Social Media Measurement Mavens of All Time
My various companies and I started measuring social media back in the days of Usenet groups. Since then, we’ve had the privilege of working with many, many Measurement Mavens. It just so happens that many
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The Best Metrics to Show Off Your Social Media Efforts
Social media and its myriad metrics introduced a whole new landscape of accountability to communications professionals. In the early days, it was exciting and interesting to watch how a piece of content would generate likes
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How To Ensure High-Quality Data
If you cook, you’ve followed a recipe or two. For example, if you’re cooking up a stew, you can fudge a bit on the amounts and maybe even the ingredients. But if you’re baking, precision
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Media domination is irrelevant, it’s the outcome that matters
Last week a media monitoring company sent me an email that linked me to a story on the social share of voice of the various candidates competing in Iowa today. It reminded me of a similar report,
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Does Social Engagement Mean Awareness? 14 Measurement Experts Debate
Here’s the transcript of a fascinating discussion by IPR Measurement Commission members on whether social engagement is an indicator of awareness. Spoiler alert: Social engagement is probably not equal to awareness. The participants (in order
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