2022 brought a number of major media stories that highlight our long-time mantra that measures of success need to include not just quantity metrics (e.g., number of placements or impressions) but also: Qatar’s $300 million …
Did Qatar Get Its $300 Million Worth in World Cup PR? Read More »
It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. At this point a year ago, few people would have predicted that …
Visit this page for a list of our articles on COVID-19 communications measurement. The New York Times has done an amazing job helping us understand the realities behind the data on the COVID-19 pandemic. To …
The New York Times Is the Measurement Maven of the Month Read More »
How to manage and survive a crisis? Start with these four basic and indispensable tips: A. Define your tipping point. Understand what an emerging crisis looks like for your brand. In these times, if you …
Wrapping your head around Truth Decay — A Threat to Policymaking and Democracy, a recent-published 365-page report from the Rand Corporation, is not for the faint of heart. And certainly not for the busy corporate communicators …
We tend to conflate the concepts of public awareness, risk communications, and crisis communications, so let’s get some clarity around terminology… Public awareness Most of us think of “public awareness campaigns” as efforts that include …
