There’s a growing shift in the perception of PR among senior leadership. A decade ago, a handful of enlightened CEOs grokked the notion that PR is about building relationships and protecting reputation, but they were
Your Guide to Risk and Crisis Communications Measurement Read More »
We tend to conflate the concepts of public awareness, risk communications, and crisis communications, so let’s get some clarity around terminology… Public awareness Most of us think of “public awareness campaigns” as efforts that include
2022 brought a number of major media stories that highlight our long-time mantra that measures of success need to include not just quantity metrics (e.g., number of placements or impressions) but also: Qatar’s $300 million
Did Qatar Get Its $300 Million Worth in World Cup PR? Read More »
It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. At this point a year ago, few people would have predicted that
Katie Paine’s Measurement Predictions for 2023 Read More »
This one of three articles in this month’s issue that report on AMEC’s recent annual Global Measurement and Evaluation Summit: 3 Inspirational Case Studies 5 New Technology Revelations Research Innovation: A Polarization Index, Survey Accuracy,
2021 AMEC Summit—3 Inspirational Case Studies Read More »
This one of three articles in this month’s issue that report on AMEC’s recent annual Global Measurement and Evaluation Summit: 3 Inspirational Case Studies 5 New Technology Revelations Research Innovation: A Polarization Index, Survey Accuracy,
So many things about this year’s International Public Relations Research Conference (IPRRC) were a departure from the “before time.” (Besides being on Zoom instead of being in Florida, in close proximity to a pool and
New Research on Startup Communications: Charisma and Character are Vital Read More »
One of the better outcomes of our year of COVID-19 has been a recognition of the importance of employees and, specifically, good internal communications. So, not surprisingly, among the impacts of the pandemic on the
New Research on Internal Communications Provides Advice on Employee Engagement Read More »
For years we’ve been quoting scholars, like Brad Rawlins, whose studies have shown that the key to building trust is transparency. One of PR’s big problems is that it typically cowers behind an impenetrable shield
How to Build Back Better Trust in 2021: 7 Things You Can Do Now Read More »
Every January I look into my Magic 8 Ball of Measurement to make communications measurement predictions for the coming year. What I see there gets filtered through my experience of many previous trips around the
Katie Paine Makes 10 Communications Measurement Predictions for 2021… Read More »
The third and final day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement, October 8th, was devoted to measuring trust, with presentations by Meg Fligg of Georgia-Pacific; Deanna Centurion of Cyera Strategies,
The second day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement, October 7th, was devoted to measuring the impact of CSR and CSA on internal and external communications. It featured presentations by
SCR and CSA: What COVID Taught Us About Employee Communications Read More »
