measurement menaces

Measurement Menaces of the Month: TrendKite and Other Companies that Claim to “Measure the ROI” of Social Media

After Googling “Social Media ROI” and “PR ROI” and getting 1.8 million citations, I’ve spent much of the last day going through them trying to find any organization that accurately measures actual ROI. I haven’t …

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Measurement Menaces of the Month: Companies that Demand AVE from their International Affiliates

Ad Value Equivalency, the outlawed but still in-demand communications measurement technique, is even more popular in Europe than in America. “Customers demand them,” is the standard reason given by vendors who continue to provide them.  To which my standard …

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Measurement Menaces of 2014: The Hypocrisy of Vendors and Agencies Who Are Two-Faced On Measurement Standards

Our Measurement Menace of the Year Award for 2014 exposes hypocrisy of the highest order. Most of the measurement world is now familiar with the Barcelona Principles and the industry standards for social media and traditional measurement …

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