Generally, when marketing press releases land in my inbox, I open them with a fair amount of skepticism. But this one arrived from my friend Johnna Burke, Global Managing Director of AMEC, so I actually …
Every time I think we’re making progress on getting rid of the dreaded Ad Value Equivalency, more of them pop up. This time they’re from media analysis firm Onclusive, which is attempting to show the …
Onclusive is the Measurement Menace of the Month Read More »
As usual, this year’s PRNEWS Measurement & Data Summit attracted its share of excellent speakers and fabulous case studies. The presentation by Gaetan Akinrolabu, Director of Corporate Social and Digital Media for Mirati Therapeutics, was …
Gaetan Akinrolabu is Measurement Maven of the Month Read More »
It’s always vital to know the difference between activity and results. Perhaps nowhere is this distinction more important than in communications. Let me tell you a story… Back in the 80s, I was a young …
Releasd and its Customers Are the Measurement Menaces of the Month Read More »
If you downloaded the CDC app to report your symptoms (if any) after getting your COVID vaccination, you were self-reporting data. Public health systems use self-reported data all the time. When the CDC measures whether …
Organizations that use self-reported data are the Measurement Menaces of the Month Read More »
If this image was the Super Bowl LVI broadcast, then the time that you are now spending looking at this guy is worth about $1 million to Bose, according to Hive. The media these days …
Bogus Super Bowl Media Values Are the Measurement Menace of the Month Read More »
When I first saw Blattel Communications’s post in a legal publication, I was impressed. The title, “When It Comes to Media Value: Show Me the Money,” was of course attractive. And the author’s disparagement of …
Blattel Communications Is the Measurement Menace of the Month Read More »
PR News just released data from a recent study of their readers on attitudes toward measurement. Most of the news was pretty great for measurement; almost everyone saw it as an advantage, and 32% said …
Calling Earned Media Value actual “value” is the measurement equivalent of putting lipstick on a pig. It is no more “value” than the discredited Ad Value Equivalency ever was. In this over-the-top fake evaluation of the …
Relo Metrics is the Measurement Menace of the Month Read More »
If it hadn’t happened in my home state, I might have not picked up on the recent quintessential measurement mano-a-mano between Jake Leon, Communications Director for New Hampshire’s Department of Health and Human Services (DHHS), …
Bad Metrics Beget Budget Battles: the Measurement Maven and Menaces of the Month Read More »
The Out of Home Advertising Association is taking us back to less accurate metrics Recently, the Media Ratings Council and other standards-setting bodies adopted “likelihood to see” (LTS) as the preferred standard advertising metric. They …
Last month, when preliminary data from the U.S. Census was released, almost every headline announced that “red” states were gaining House seats and “blue” states were losing them. Pundits were forecasting major changes in both …
