By Katie Paine—Mary McNamara is the Measurement Queen of New Zealand. Even though we are on opposite sides of the global, we’ve been slogging away in similar measurement trenches since even before we first met …
Mary McNamara Is Measurement Maven of the Month Read More »
By Katie Paine—It’s a big wide world out there, and sometimes things get confusing when you cross borders. The following quick tips on international communications measurement can’t take the place of actual international measurement experience, …
Six years ago the Barcelona Principles passed with broad international support. But there is copious evidence that AVEs are still alive and well in many countries. Despite broad international consensus on the evils of AVE, …
Measurement Menaces of the Month: Companies that Dump AVEs Overseas Read More »
While considering candidates for Measurement Maven for our first issue of 2017, we thought it should be someone both international and visionary. Philip Odiakose of P+ Measurement Services, Nigeria, became an obvious choice. Odiakose first …
Philip Odiakose is Measurement Maven of the Month Read More »
