This is Part 1 of Measuring Virtual Events. Part 2 is A Guide to Objectives, Metrics, and Tools. Visit this page for a list of our articles on COVID-19 communications measurement. In economic downturns and …
Measuring Virtual Events, Part 1: Step-by-Step Instructions Read More »
This is Part 2 of Measuring Virtual Events. See Part 1 for step-by-step instructions.Visit this page for a list of our articles on COVID-19 communications measurement. To set up a program to measure the effectiveness …
Measuring Virtual Events, Part 2: A Guide to Objectives, Metrics, and Tools Read More »
Just as video never really “killed the radio star,” social and digital media has not supplanted in-person events in the marketing mix. It’s human nature to want to connect in-person with favorite brands, celebrities, and artistic/like-minded …
This article contains a handy checklist you can use for the next event you want to measure. Use it alongside the Event Measurement Pocket Guide to organize and carry out successful event measurement. While measuring …
