AR, memes and AI: New Metrics for New Media
How to meaaure Measuring memes, AR and AI
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Social Media Marketing Symposium Ai-Volution: Digital Marketing Reimagined
This symposium is hosted by the University of New Hampshire. I’ll be talking about how AI will help marketing and PR Pros prevent crises, measure success and improve results. The other speakers include: Generative Ai
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Yes, you can use AI to predict a crisis
By Katie Paine This research has been updated here In a 2019 presentation to the International Public Relations Research Conference ( IPRRC,) the guru of crisis response, Professor W. Timothy Coombs and his co-author Elina R. Tachkova argued that the
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Your Reimagined Communications Measurement Tool Kit: the 5 Types of Tools You Need Now
Times are changing fast, and so is communications measurement. The purpose of this issue of The Measurement Advisor is to help our readers deal with these changes by providing practical solutions, in terms of the
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AI IS NOW YOUR CORPORATE CRISIS SUPERPOWER
A year ago, we told you the story of the best new thing in corporate crisis management. It began as a casual challenge salted with heavy skepticism, and lead to the combination of guidance
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2020 Communications Measurement Tools Review: Garbage Soup, Battleships, and Stealth Fighters
For all the creativity, innovation, and change that the year 2020 has brought to our lives, things in the measurement world, especially communications measurement tools, haven’t changed that much — with a few exciting exceptions.