This symposium is hosted by the University of New Hampshire. I’ll be talking about how AI will help marketing and PR Pros prevent crises, measure success and improve results. The other speakers include: Generative Ai …
Social Media Marketing Symposium Ai-Volution: Digital Marketing Reimagined Read More »
By Katie Paine This research has been updated here In a 2019 presentation to the International Public Relations Research Conference ( IPRRC,) the guru of crisis response, Professor W. Timothy Coombs and his co-author Elina R. Tachkova argued that the …
Times are changing fast, and so is communications measurement. The purpose of this issue of The Measurement Advisor is to help our readers deal with these changes by providing practical solutions, in terms of the …
Your Reimagined Communications Measurement Tool Kit: the 5 Types of Tools You Need Now Read More »
A year ago, we told you the story of the best new thing in corporate crisis management. It began as a casual challenge salted with heavy skepticism, and lead to the combination of guidance …
