Long before she became vice president of corporate communications at up-and-coming gene therapy company Encoded Therapeutics, Lynnea Olivarez was a data-driven communications pro. We met her just after she became director of external affairs and …
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When I first saw Blattel Communications’s post in a legal publication, I was impressed. The title, “When It Comes to Media Value: Show Me the Money,” was of course attractive. And the author’s disparagement of …
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If there were a competition for the U.S. state with the most librarians who are passionate about measurement, then the State of Maryland would win, hands down. Not sure what’s in that Chesapeake air, but …
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PR News just released data from a recent study of their readers on attitudes toward measurement. Most of the news was pretty great for measurement; almost everyone saw it as an advantage, and 32% said …
Calling Earned Media Value actual “value” is the measurement equivalent of putting lipstick on a pig. It is no more “value” than the discredited Ad Value Equivalency ever was. In this over-the-top fake evaluation of the …
Relo Metrics is the Measurement Menace of the Month Read More »
Eve Stevens, senior manager at Microsoft, is one of those folks who has been on the leading edge of measurement for a long time. (For so long, in fact, that I’d assumed we’d named her …
If it hadn’t happened in my home state, I might have not picked up on the recent quintessential measurement mano-a-mano between Jake Leon, Communications Director for New Hampshire’s Department of Health and Human Services (DHHS), …
Bad Metrics Beget Budget Battles: the Measurement Maven and Menaces of the Month Read More »
The Out of Home Advertising Association is taking us back to less accurate metrics Recently, the Media Ratings Council and other standards-setting bodies adopted “likelihood to see” (LTS) as the preferred standard advertising metric. They …
Our Measurement Maven for June 2021 is Paula Diaz, Operations and Innovation Manager, Buho. She and her team developed, tested, and successfully implemented a program to measure corporate culture. We applaud their fine work. Here …
Last month, when preliminary data from the U.S. Census was released, almost every headline announced that “red” states were gaining House seats and “blue” states were losing them. Pundits were forecasting major changes in both …
As you know, we love good data visualizations. When the American Association for Public Opinion Research (AAPOR) sent us a press release about its annual award winners, we were intrigued by their description of Feeding …
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Jennifer Jarrell, Deputy Chief Communications Officer at the Ohio Department of Commerce, is our Measurement Maven of the Month for March, 2021. As a rebellious young hippie in the 70s with two very Republican parents, …
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