How to Rebuild Trust After a Crisis

The Edelman Trust Barometer is Edelman’s  annual online survey of trust across 28 markets around the world. Perhaps most its most valuable contribution is a their analysis of data to tell us how to rebuild that trust. According to this year’s study, it will take 4 steps. 

1. Grievances must be addressed

The institutional failures of the last 25 years have produced grievances around the world, stifling growth and innovation in turn. To lead through this crisis, understand the economic realities of your stakeholders,champion shared interests, and create opportunities for optimism.

2. Business has a license to act

hose with a higher sense of grievance are more likely to believe that business is not doing
enough to address societal issues. To navigate these expectations, understand where you haveobligations, act on behalf of your
stakeholders, and advocate for your organization.

3. Business can’t act alone

Those with a higher sense of grievance are more likely to believe that business is not doing enough to address societal issues. To navigate these expectations, understand where you have obligations, act on behalf of your stakeholders, and advocate for your organization.

4. With trust, optimism overpowers grievance

When institutions can’t be trusted to do what is right, grievances fester and outlooks darken. To dissipate grievance and increase optimism,

prioritize and rebuild trust across your organization and local communities.