If knowing how to measure the impact of your communications efforts is one of your goals for 2024, start the year off with the most thorough measurement training course available. Taught by “Measurement Queen” Katie Delahaye Paine, along with other measurement experts, we’ll make sure you and/or your team has all the knowledge they need to measure whatever form your communications might take. They’ll know how to create insight and metrics for earned, owned, traditional and social media, internal communications and crisis communications.
By the end of the 8 week course they’ll know how to:
- Use measurement to manage and survive a crisis
- Use Excel Pivot tables to come up with great insights
- Incorporate Google Analytics (including GA4) into your metrics to demonstrate your value to the bottom line
- Measure PR’s impact on your SEO
- Create a survey to reflect your impact on awareness, preference, and employee engagement
- Design an integrated measurement dashboard
- Create Pre/Post and A/B tests
- Create an Integrated Communication Dashboard
- Write a report that your leadership team will love
Register here today
