Try our new Measurement Compass, a Free Tool to Help PR and Communications Pros Find Their Perfect Metrics
Chances are you are not not short on metrics. Your dashboard probably has dozens of them. The hard part has always been making those numbers line up with the actual objectives you’re accountable for. That’s why we built The Measurement Compass, a free interactive tool to guide you from defining your objectives, industry and audience to the metrics that match your goals.
“If you’ve ever found yourself staring at a dashboard full of metrics, trying to make them match up to the objectives you need to measure, the Measurement Compass can help,” Paine said. “We built The Measurement Compass because people don’t need another lecture on why impressions aren’t enough. They need a fast, judgment-free way to figure out what to measure based on their own goals and their own industry.”
How it works
The Measurement Compass asks a few quick questions about your industry, your audience, and your specific goal s and returns a measurement plan built around that combination. For a local sporting organization whose goal is better discoverability in search — including AI-generated answers, or GEO — the Compass returns a plan built around:
- Organic search ranking for priority keywords
- Citations or mentions in AI-generated answers, where measurable
- Share of search relative to competitors
- Conversion rate from organic visitors to the action that matters
- Here’s a sample report:
Try it, then go further
The Measurement Compass is free, and it’s meant to be a first step. If you want to build out the skills behind it, the newly updated Measurement 101 Course in a Box is available now. If you want a full measurement program built around your organization’s specific goals, audiences, and reporting needs, Paine Publishing’s consulting team can help
