What the Measurement Mavens are saying about the new measurement standards…
Vice President Communication & Outreach, Southwest Airlines:
Emerging standards for social and traditional measurement are overdue and most welcomed. We desperately need one target to shoot for!
PR Services Manager, SAS
The new standards help me on two fronts – 1) vetting and validating what vendors are pushing; and 2) clarifying the real needs of internal clients and guiding them toward legitimate and consistent metrics.
Public Relations Consultant
Best thing that’s happened to our profession in years.
Director, Social Media Integration, Cox Media Group
As the social media industry grows more complex the need for measurement standards becomes more critical. ◊