What Measurement Mavens Think About the New Measurement Standards

What the Measurement Mavens are saying about the new measurement standards…

Linda Rutherford

Linda Rutherford

Vice President Communication & Outreach, Southwest Airlines:

Emerging standards for social and traditional measurement are overdue and most welcomed. We desperately need one target to shoot for!

 

Diane Lennox

Diane Lennox

PR Services Manager, SAS

The new standards help me on two fronts – 1) vetting and validating what vendors are pushing; and 2) clarifying the real needs of internal clients and guiding them toward legitimate and consistent metrics.

 

Melanie Sole

Melanie Sole

Public Relations Consultant

Best thing that’s happened to our profession in years.

 

 

Toby Bloomberg

Toby Bloomberg

Director, Social Media Integration, Cox Media Group

As the social media industry grows more complex the need for measurement standards becomes more critical. ◊

 

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