Most event success stories talk about how many impressions they got, or how much buzz they created. Very few report on the actual revenue goals achieved. Which is why this case study on Limelight’s website grabbed our attention.
Like many large financial services companies, Allstate was all over the map with its live events. So they used Limelight to help quantify the results. And, according to the website they:
- Generated more qualified leads,
- Increased hot lead conversions,
- Reduced costs, and
- Increased efficiencies.
If only all events could produce those metrics! Sadly, they don’t. Which is why we applaud Limelight and Allstate, our Measurement Mavens of the Month. Congrats! ∞