FOR IMMEDIATE RELEASE
Durham, NH – February 17, 2025 – Renowned measurement and analytics expert Katie Paine’s thought on data analysis and insights are included in the latest edition of Public Relations Writing Worktext: A Practical Guide for the Profession by Joseph M. Zappala and Anthony W. D’Angelo. Paine is cited for her expertise on “Six Secret Tips for Finding Marketing Insights in Your Data,” providing valuable guidance on data-driven decision-making in public relations.
The book, widely used by public relations and communications educators, is designed to equip future professionals with practical skills in strategic writing, media relations, and digital communication. Paine’s inclusion highlights the growing importance of measurement, evaluation, and data interpretation in modern PR practices.
“I’m honored to be included in this important resource for the next generation of PR professionals,” said Katie Paine, founder of Paine Publishing and a leading authority on PR measurement. “Understanding data is crucial in today’s media landscape, and I’m excited to contribute to a book that empowers students with these essential skills.”
Paine’s insights in the book emphasize how PR practitioners can uncover hidden opportunities in their data, improve campaign effectiveness, and demonstrate ROI to stakeholders. For more information about Katie Paine and her work in PR measurement, visit www.painepublishing.com.
About Katie Paine
Katie Paine, also known as the “Queen of Metrics,” is a leading expert in public relations and communications measurement. She is the founder of Paine Publishing and has pioneered best practices in media analysis and measurement for over three decades. Paine is a sought-after speaker, author, and consultant, helping organizations turn data into actionable insights.
About the Book
Public Relations Writing Worktext: A Practical Guide for the Profession by Joseph M. Zappala and Anthony W. D’Angelo is a hands-on resource for PR students and educators. The book offers real-world writing exercises and industry insights, preparing future professionals for success in an ever-changing media environment.
Media Contact:
Katie Paine
CEO
Paine Publishing, LLC
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