For years the PR News Measurement Summits have been a great opportunity to learn from the experts on how to implement great measurement programs. This year I’ll be there talking about how to Measure and Optimize Internal Communications. I’ll be joined by top notch measurement practitioners from Prudential, McDonalds, the American Heart Association and Hotwire among others. So I hope you’ll join us for a great day of measurement advice. Use the promo code “paine” to get a 40% discount for registration. And when you get there, stop by my table and you might win a free Measurement Club Membership.