Need social media benchmarks? Start with a social media audit

As more and more organizations understand the power and value of social media, they’re increasingly looking for benchmarks and metrics to guide their decisions. In response to this need, Paine Publishing, LLC today announced a new media auditing service for PR and Marketing professionals.

This service compares the client’s owned and earned social media, to that of the competition¬† on criteria such as:

  • Positioning
  • Themes
  • Sentiment
  • Subject
  • Content type.,

“Our service goes far beyond the type of reports you get from traditional social platforms,” explains Paine Publishing CEO, Katie Delahaye Paine.¬†“We manually collect posts from LinkedIn, combine them with data from industry-specific forums, Reddit and Facebook groups, as well as the usual platforms like Twitter and Instagram. We then do a detailed analysis of their content to determine which topics, type of content, voices, or subject generate the most increase in followers and the most engagement, ” Paine explains.

For more information and pricing,  click here.

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