Your leadership team is asking hard questions. Are our campaigns working? Is comms moving the needle on business goals? Are we getting ROI on this?
Leave a Comment / By Katie Paine / August 5, 2026
When senior leadership asks you to prove your value, do you have a good answer? If not, you need to join us for Measurement Base Camp Winter 2027, our online training course in research, measurement and evaluation. You need more than a gut feeling — you need data. How to get that data is exactly what Measurement Base Camp delivers.
In just 8 weeks, you’ll know how to:
- Use measurement to manage and survive a crisis
- Calculate your impact on your organization’s priorities
- Measure how much your audience trust you
- Integrate the results of all your communications efforts into a single dashboard
- Prove the link between media outreach and audience action
- Use Excel Pivot tables to come up with great insights
- Use GA4, UTM and other tools to show your contribution to the bottomlineÂ
- Create a survey to reflect your impact on awareness, preference, and employee engagement
- Design an integrated measurement dashboard
- Write a report that your leadership team will love
Measurement Base Camp is geared towards professional communicators who want to know how to demonstrate their value to senior leadership. I’ll be sharing my 30 years of experience, and will be joined by a team of other veteran measurement pros. At the end you’ll receive our official Paine Publishing Master of Measurement Certificate. If you can’t make every live session, we are recording each session and registered attendees will be provided a copy of all recordings.
Join us to get all your measurement questions answered!
Each weekly 90-minute workshop will take place on Zoom and address a specific measurement skill. You’ll be able to follow along on your own computer and practice your new skills, with expert coaches to answer all your questions. Classes start on January 5 and occur every Tuesday thru March 2. Each workshop will start at noon, Eastern time. For the complete schedule and other details, please visit the Measurement Camp website.
