I’m not sure if it’s the rising importance of metrics and data in the communications decision-making process, or general belt-tightening but more and more people have been asking me about how to learn more about measurement.  The question comes up regularly on the PRSA forums, so we decided to assemble the answers along with some research of our own into a table that people can use to help them decide what the best solution for their schedule and needs might be.  I’ll be continuing to update it so if I’m missing a great course that you know about please get in touch! Here you go.
| Organiation | Name | Description | Length | Total hours | Instructors | Member or Early Bird Rate | Non member cost | Non-Member Cost per hour of instruction2 | Website |
|---|---|---|---|---|---|---|---|---|---|
| PRSA | PRSA Measurement & Analytics Certificate Program | Using Research Before Developing Communication Plans, Evaluating the Success of Messaging/Campaigns, Evaluating the Success of Channels, Connecting Communication Measures to Business Results, In-Depth Measures for Specific Channels, Best Practices for Research Methodology | 6 weeks (one 90-minute session per week) | 9 | Angela Sinikas | 1295 | 1795 | 199 | https://apps.prsa.org/Learning/Calendar/display/12248/2020_Measurement_and_Analytics_Certificate_Program#.XvxoVOd7n3l |
| Paine Publishing | PP Measurement Base Camp | Learn how to master Pivot Tables,Calculate Conversions, use SEO to measure PR, create and field surveys, design dashboards | 6 weeks (one 90-minute session per week) | 9 | Katie Paine & 4 subject-matter experts | 350 | 400 | 44 | http://katiep7.sg-host.com/measurement-base-camp-may2020/ |
| AMEC | A guide to your studies with AMECInternational Certificate inMeasurement and Evaluation | Background and best practice Evaluation and objective setting Research methods primer An introduction to statistics Traditional media evaluation Evaluating social media Internal communications measurement and metrics AMEC’s Integrated Evaluation Framework | 10 weeks | 40 | Paul Noble, PR Academy | 1033 | 1215 | 30 | https://amecorg.com/wp-content/uploads/2020/05/AMEC-Course-handbook-October-2020.pdf |
| Ragan | Business Fluency Boot Camp for Communicators | Develop the business skills communicators need to succeed in the new normal | 1 Day | 3 | Lawrence J. Parnell, Karen Vahouny, Matt Ragas | 449 | 549 | 183 | https://www.ragan.com/store/business-fluency-boot-camp-for-communicators/ |
| PA Media | PR Strategy, Measurement and Evaluation | 2 days | 6 | Andy Drinkwater | 445 | 445 | 74 | https://pa.media/training/pr-communications/pr-strategy-measurement-evaluation/ | |
| PRCA | PRCA | 3 hours | 3 | Mike Daniels MPRCA | 200 | 225 | 75 | https://www.prca.org.uk/event/3602 | |
| Quantum PR Measurement | Quantum PR Measurement | 2.5 | 2.5 | Jesper Andersen | NA | NA | NA | https://quantumprmeasurement.com/measurement-training/ |
