This may be the single most aggravating headline of the year: “Marketers Plan Surge In ‘Social Media’ Spending, But Don’t Know How To Quantify Its Impact.” This makes our profession look stupid, wastes shareholder resources,
Google Glass arrived last month, looking remarkably like an Apple product with beautiful packaging and not nearly enough instructions on how it worked. But the good news is that a group of 20-something college students
Measurement in the Age of Context, Part 3: Face-to-Face with Google Glass Read More »
From the Desk of Katie Paine When I tried to get Siri to remind me to write this post, she informed me, “That’s not nice.” So, reader be warned: Siri thinks sperm isn’t nice. Which
Why Impressions and “Likes” Are Like Sperm Read More »
You’ve spent weeks or months collecting data and measuring your results and finally it’s red carpet time. You’ve been asked to present results to the board. You’ve gone from excitement to panic in abouta second
How to Get a Seat at the Table in 5 Easy Steps Read More »
This is the second part of a two-part series on how to present to your board. Part One is “How to Get a Seat at the Table in 5 Easy Steps.” Here are three examples
Three Real-Life Measurement Charts Your Board Will Love Read More »
Free social media in Germany is being used by approximately 20 million people of the 81 million living here. Facebook is the most popular social network, Twitter is not very common – only among special
The Global Ruler: Nanette Besson on Measurement in Germany Read More »
This is the first part of a two-part article. It continues with, “It’s a Good Thing Coming Down: The State of the World of Measurement, Part 2,” in our March issue. From the song “Walls”
It’s a Good Thing Coming Down: The State of the World of Measurement, Part 1 Read More »
One of the challenges facing anyone trying to do measurement right is the cost. Too often clients have “Raise awareness,” or “Increase trust,” or “Increase preference” as their goal, but they don’t have the survey
The Best New Thing in the World: Inexpensive Surveys from Survata Read More »
My clients are like carnivores at a vegetarian Thanksgiving. There’s no shortage of food, delicious dishes of every variety. But in the end they’re left with a fundamental need for a drumstick. In the last
Turn That Chart On Its Side! …And 2 More Ways to Get New Insights From Your Data Read More »
