The Paine of Measurement— Happy late winter, measurement fans: Thanks to Hallmark and Valentine’s Day, February has become the month of love. For us here at The Measurement Advisor, it has always been the month
Build Back Better Trust Read More »
The Paine of Measurement— Happy late winter, measurement fans: Thanks to Hallmark and Valentine’s Day, February has become the month of love. For us here at The Measurement Advisor, it has always been the month
Build Back Better Trust Read More »
In our brand-new pandemic-colored world, trust in all information sources is at record lows, according to the Edelman Trust Barometer 2021. (We found some surprises in the general gloom of that report, read about them
How to Measure Trust in the Time of COVID Read More »
Conveniently, Edelman releases its annual Trust Barometer just in time for our February issue. This year’s is fairly gloomy, as you can tell from its title, “Declaring Information Bankruptcy,” and by one of its charts,
Declaring Information Bankruptcy: 11 Surprises from the 2021 Edelman Trust Barometer Read More »
For years we’ve been quoting scholars, like Brad Rawlins, whose studies have shown that the key to building trust is transparency. One of PR’s big problems is that it typically cowers behind an impenetrable shield
How to Build Back Better Trust in 2021: 7 Things You Can Do Now Read More »
