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3 True Tales of Integrated Measurement, as Told at the 2016 Summit on the Future of Communications Measurement

Here are lessons in measurement learned from three different sets of presenters at our 2016 Measurement Summit 1. The four pillars of Sodexo’s comms We love it when senior execs appreciate the value of PR. …

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Elizabeth Fry & Martin Gourgue Are June’s Measurement Mavens

Congratulations to June’s Measurement Mavens, Elizabeth Fry and Martin Gourgue of NATO’s Supreme Headquarters Allied Powers Europe (SHAPE). They’ve accomplished amazing work in putting together a Barcelona-compliant measurement program in record time. Here’s the story. Last October I was honored …

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