Join me in October for the PR News Proving PR Performance Summit
Join me for the PR News Proving PR Performance Summit on October 4th.
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A Measurement Summit for All Reasons
The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor, in which we review the presentations at the recent Summit on the Future of Communications Measurement. As
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8 Hard Truths about Attribution that We Learned at the Summit
Attribution is the most frequent subject of questions I get from conference attendees, academics, and PR people. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. We
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Eugene Kalnyk and the PR Team at MacPaw are the Measurement Mavens of the Month
We knew Kyiv-based MacPaw was really into measurement when they (a) signed up last year for Paine Publishing’s Measurement Summit on the Future of Measurement and then (b) followed up by sending two people to
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Communicating in a War Zone: 8 Lessons from the Front Lines of the Russian Invasion of Ukraine
This is the story that Eugene Kalnyk, PR Specialist at MacPaw, based in Kyiv, Ukraine, told to attendees at the 2022 Summit on the Future of Communications Measurement. And, yes (I know you are wondering),
Unbranding: The Ultimate in Branding Understatement
When Mia Carbonell, global head of external communications and senior vice president at Publicis Sapient, agreed to speak at this year’s Summit on the Future of Communications Measurement, she was very specific about her availability
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AI is the Future of Communications Measurement
Hear that crunching sound? It’s me, eating my words. In 2018, in this publication, I declared myself an AI skeptic through and through. At the 2019 Summit on the Future of Communications Measurement, I again
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Coming Soon: The 2022 Summit on the Future of Communications Measurement
This year’s Summit theme is Attribution, Technology, and the Future of Communications Measurement. On October 6th -7th, 2022, Paine Publishing will once bring together some of the world’s most respected communications professionals for several days
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Measurement Education Options: How to Reinvent Yourself as a Measurement Maven
This is an updated version of an earlier post, “Going Back to Measurement School,” in Katie Paine’s Measurement Blog. We here at Paine Publishing have always been in the business of measurement education. Newsletters (The
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Going back to measurement school
I’m not sure if it’s the rising importance of metrics and data in the communications decision-making process, or general belt-tightening but more and more people have been asking me about how to learn more about
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Measurement Menaces of the Month: Those Who Don’t Measure Their Communications Results
Fifty-three percent of PR pros who responded to this year’s version of the Wright and Hinson survey said they do not measure their efforts. These include the folks who use output measures and other trivial
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