The term “attribution” is becoming increasingly ubiquitous in measurement conversations these days. Read our No-Bullsh*t Guide to Attribution and PR Measurement to get a better understanding of what attribution really means. If what attribution means
5 Ways to Show Attribution (aka Contribution to the Bottom Line) Read More »
This summer’s Measurement Base Camp covers the powerful new GA4-and-measurement features. Register now! Mention “GA4 and measurement” to a random selection of comms pros and you’re likely to see a bunch of blank stares, and
Why PR and Comms People Need to Get On Board with GA4 and Measurement Now! Read More »
The Paine of Measurement, March 2022 I hate tools. OK, OK, not all tools. The chainsaw Santa brought for Christmas last year was my very favorite present. And the portable impact driver and drill set
It’s Tool Time at The Measurement Advisor Read More »
Vendors love to throw around fancy lingo in their branding and marketing. And we can forgive them some of their enthusiasm, after all they’ve got NEW! and IMPROVED! products to sell. We provide our No
The No Bullsh*t PR Measurement Glossary Read More »
Our Measurement Vendor Selection Guide begins down below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement
The Best Vendors to Solve 25 Common Communications Measurement Problems in 2022 Read More »
A number of years ago, I attempted to design the ultimate tool selection chart. The first attempt wasn’t pretty; that’s it up above. But some aspects of measurement tools are pretty simple. All communications measurement
How to Navigate the Measurement Tools Maze Read More »
2022 is shaping up to include some major new developments in communications measurement tools. Here are four measurement tool trends to take note of: 1. Wonky reach data? CoverageBook has a solution. Clients are becoming
4 Measurement Tool Trends, New for ’22 Read More »
If we’re going to re-imagine what we are honored and rewarded for, we should also rethink the tools we need to show our results. Technology and new measurement tools have come a very long way
11 (Mostly) New Measurement Tools to Prove Your Value in this Brave New World Read More »
If we’re going to re-imagine what we are honored and rewarded for, we should also rethink the tools we need to show our results. Technology and new measurement tools have come a very long way
11 (Mostly) New Measurement Tools to Prove Your Value in this Brave New World Read More »
Welcome to our updated 2021 Measurement Vendor Reference Guide. This handy directory matches the most frequent problems we hear from communications professionals with the best measurement vendors to solve them. No longer is media monitoring
17 Common Measurement Needs and the Best Measurement Vendors to Solve Them in 2021 Read More »
For all the creativity, innovation, and change that the year 2020 has brought to our lives, things in the measurement world, especially communications measurement tools, haven’t changed that much — with a few exciting exceptions.
Times are changing fast, and so is communications measurement. The purpose of this issue of The Measurement Advisor is to help our readers deal with these changes by providing practical solutions, in terms of the
Your Reimagined Communications Measurement Tool Kit: the 5 Types of Tools You Need Now Read More »
