FOR IMMEDIATE RELEASE/ Longtime training program refreshed to reflect Barcelona Principles 4.0, current industry best practices, and how generative AI is reshaping the way communicators measure visibility and results DURHAM, N.H. — Paine Publishing today
Try our new Measurement Compass, a Free Tool to Help PR and Communications Pros Find Their Perfect Metrics Chances are you are not not short on metrics. Your dashboard probably has dozens of them. The
Ever stare at a sea of metrics and have no idea how they relate to your goals? Read More »
Public Voice, Proven Impact” gives public affairs officers, PIOs, and government communications teams a practical framework for proving — not just claiming — the value of public communication /DURHAM, N.H.** — Paine Publishing has released
Introduction: My friend and long-time collaborator Greg Jarboe has been my go-to guy on SEO for at least a decade, regularly teaching our Measurement BAse Camp session on the topic. Naturally, we we added GEO
I’ve Been Measuring AI Visibility Wrong. So Has Most of the Industry Read More »
This post started with a conversation with my good friend who is a psychotherapist and doesn’t have a clue about what I do. I was explaining my frustration with a recent report I’d seen that
7 Ways PR Destroys Its Own Credibility and How to Fix Them Read More »
We’re getting ready for Ragan’s Employee Communications and Culture conference next month in Boston (hope to see you there!) so we’ve updated a few of your favorite blogs on the topic. Here’s the first in
4 Quick Tips to Get Started Measuring Internal Communications Read More »
Like many Americans, I’ve developed an addiction to The Pitt, the HBO/Max hit drama that is based in the Emergency Room of a hospital in Pittsburg. If you haven’t watched it, (or even if you
What we can learn about measurement from Pitt and other Health Care Professionals Read More »
In the age of artificial intelligence, visibility alone is not enough. What matters is Share of Model—the degree to which your narratives, language, and framing are repeatedly present in the content streams AI systems learn from. The biggest threat to PR from AI is the Illusory Truth Effect. Here are some thoughts on how to make it safer.
Your PR Dashboard Is Lying to You: How AI Erodes Trust in PR Read More »
Short answer: PR teams are chronically under-resourced because most organizations cannot clearly connect PR activity to business outcomes. Leadership prioritizes brand awareness and revenue, but PR delivers meaningless metrics like reach, impressions, hits and placements. As a result PR is seen as an expense instead of a strategic foundation. Without credible, agreed-upon metrics that leadership buys into, PR loses budget, influence, and trust—regardless of how much coverage or monitoring data it produces.
Why Communications Budgets Get Cut—and How to Protect Yours Read More »
Its very hard to get your messages across in these days of constant breaking news and crisis but I offer some tips on how to stay on message
Six Reasons People End Up “Off-Message” and How to Fix the Problem Read More »
How to measure your impact on hard to reach employees
Sorry boss, I never got the Memo. How to know if you are reaching those “unreachables” Read More »
