1. A hard rain’s going to fall on PR and measurement. Combine the Polar Vortex, Sharknado, and The Perfect Storm and that’s what will hit the traditional public relations profession this year. Thanks to better
A Hard Rain’s Gonna Fall On Measurement: Katie Paine Predicts 2014 Read More »
OK, I’m not actually going to talk about Han Solo in this article, but he sure looks great in Glass, doesn’t he? Instead, here’s a story about an old client of mine that shows why
A year ago, I put together a list of resolutions that It’s shaping up to be a tough year for PR, (see “A Hard Rain’s Gonna Fall on Measurement“). You’re going to need to bring
Once again I have been inspired by Shel Israel to rethink my entire approach to measurement. This time it is his book, written with Robert Scoble, The Age of Context. (For those who haven’t followed me for
Grokking Google Glass: Measurement in the Age of Context Read More »
Melanie Sole, Public Relations Consultant and Jeff Guaracino, Chief Strategy and Communications Officer, Atlantic City Alliance It’s hard to believe, but 68% of measuring PR pros still use AVEs. For every one of you out
Conversations from the Corner Office Conversations from the Corner Office is a regular feature that provides a perspective on measurement from members of the C-suite. You’ve heard of that infamous cost-cutter “Chainsaw Al.” Well, now
What Your CEO Needs from PR: An Interview With “Dozer” Doug Chapin Read More »
Until recently, a good part of the PR world was using Ad Value Equivalency (AVE) — also referred to as Earned Media Value (EMV) — as its only measure of success. This was partly because
Breaking Bad Measurement: 2 Ways to Kick the AVE Habit Read More »
What the Measurement Mavens are saying about the new measurement standards… Linda Rutherford Vice President Communication & Outreach, Southwest Airlines: Emerging standards for social and traditional measurement are overdue and most welcomed. We desperately need
What Measurement Mavens Think About the New Measurement Standards Read More »
I have done a lot of traveling recently. Those adventures, combined with a careful eye on the press, provided the research for the following survey of measurement in various countries. Italy Having just spent three
The Global Ruler: What’s Happening Around the World of Measurement Read More »
It’s A Sign That Your Measurement Program Is Not In Compliance if… Here’s How To Fix It… #1. Your reports don’t include a transparency table. Download the SMM Standards Sources & Methods Transparency Table. Use
From the Desk Of Katie Delahaye Paine — Welcome to the first issue of The Measurement Advisor, Paine Publishing’s newsletter for people who want to advance their knowledge of all things measurement. Whether you’re looking
Welcome to The Measurement Advisor, Volume 1, Number 1 Read More »
